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Retailing in the New Millennium
Jay Diamond
Sheri Litt
出版
Fairchild Publications
, 2003
主題
Business & Economics / Marketing / General
Business & Economics / Industries / Retailing
Business & Economics / Sales & Selling / General
Business & Economics / E-Commerce / General
Business & Economics / E-Commerce / Digital Marketing
Design / Fashion & Accessories
ISBN
1563672286
9781563672286
URL
http://books.google.com.hk/books?id=8K_xAAAAMAAJ&hl=&source=gbs_api
註釋
This overview introduces the reader to retailing as it exists at the outset of the twenty-first century and examines trends that suggest future directions for this ever-changing industry. Illustrated and full of attention-grabbing features, the text highlights issues and opportunities of importance to students who are considering careers in retailing.