登入選單
返回Google圖書搜尋
其他書名
Concepts and Strategies
出版Cengage Learning, 2016
主題Business & Economics / Accounting / GeneralBusiness & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / General
ISBN14737251279781473725126
URLhttp://books.google.com.hk/books?id=8LLkjgEACAAJ&hl=&source=gbs_api
註釋The seventh edition of Marketing: Concepts and Strategies has been totally revised to reflect the current core themes of Marketing in terms of academic content, but also ' given the authors' wide-ranging consultancy and research experience outside of the lecture theatre ' from a practitioner's perspective. In particular, the world for marketers has gone digital, consumers communicate readily with each other via social media; Marketing has become more aligned to ethical, responsible and sustainability issues; and Marketing as an academic discipline has become more critical and reflective - all of which are developments under-pinning this new edition.