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Secrets of the Moneylab
Kay-Yut ChenMarina Krakovsky
其他書名
How Behavioral Economics Can Improve Your Business
出版Penguin, 2010-09-02
主題Business & Economics / Decision-Making & Problem SolvingBusiness & Economics / Consumer BehaviorBusiness & Economics / Marketing / General
ISBN110144424X9781101444245
URLhttp://books.google.com.hk/books?id=8PSXBM2Z7cUC&hl=&source=gbs_api
EBookSAMPLE
註釋Taking the findings of behavioral economics from the cocktail party to the boardroom.

Experimental economist Kay-Yut Chen leads an economics lab at Hewlett- Packard-the first of its kind at any company. His groundbreaking research into human behavior has turned into tangible results for HP. He has saved the company millions of dollars, simply by explaining why people really do the things they do. MoneyLab offers practical lessons being put to use right now at HP and other leading companies. It explains, for instance, how to:

? Use incentives to influence employees, suppliers, and buyers
? Determine whom to trust, and how much
? Reduce the negative effects of irrational behavior by noticing patterns that don't seem logical
? Take advantage of the human tendency to game the system

In the spirit of Predictably Irrational, but with a more practical approach, Chen shows how to translate the findings of behavioral economics into concrete actions to achieve new levels of success.