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Google圖書搜尋
Surveying the Social World
Alan E. Aldridge
Kenneth Levine
其他書名
Principles and Practice in Survey Research
出版
Open University Press
, 2001
主題
Social Science / Methodology
Social Science / Research
ISBN
0335202411
9780335202416
URL
http://books.google.com.hk/books?id=8R_aAAAAIAAJ&hl=&source=gbs_api
註釋
The survey has become a widely used technique for gathering information and opinions from individuals, organizations and other groups. This work examines the contemporary state of surveys within society and social science methodology, explaining the potential of the survey method and the ways it can be used effectively when resources are limited. It then takes the reader systematically through the process of conducting survey research covering in turn, the role of theory, the planning and design of projects, pilot work, access to informants, ethical issues, sampling methods, the preparation of questionnaires, interviewing, the use of computer packages, processing response, statistical methods of data analysis, and the presentation of findings.
