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The Ultimate Sales Letter
Dan S. Kennedy
其他書名
Attract New Customers. Boost Your Sales.
出版
Simon and Schuster
, 2011-02-14
主題
Business & Economics / Business Writing
Business & Economics / Careers / General
Business & Economics / Sales & Selling / General
Business & Economics / Sales & Selling / Management
Business & Economics / Small Business
Business & Economics / Home-Based Businesses
ISBN
1440511411
9781440511417
URL
http://books.google.com.hk/books?id=8Y8_DgAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
Write Well to Sell Big!
In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author
Dan Kennedy
explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
Among other things, he provides:
Completely updated text and examples
Great headline formulas
New exercises to spark creativity
The best way to use graphics
Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.