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Managing Global Innovation
Yves L. Doz
Keeley Wilson
其他書名
Frameworks for Integrating Capabilities around the World
出版
Harvard Business Press
, 2012-10-30
主題
Business & Economics / International / General
Business & Economics / Globalization
Business & Economics / Strategic Planning
ISBN
1422187551
9781422187555
URL
http://books.google.com.hk/books?id=8YDNTUVxPxoC&hl=&source=gbs_api
EBook
SAMPLE
註釋
The key to bridging your global innovation gap
In today’s global economy, it would be short-sighted to rely solely on local resources for new-product innovations. Instead, knowledge and activity critical to innovation most likely lie outside your company’s home territories—sometimes
far
outside. And this distance makes it harder than ever to obtain and integrate these resources, eating away at your competitive edge.
How to tackle this challenge? In
Managing Global Innovation
, INSEAD’s Yves L. Doz and Keeley Wilson show you how to build and leverage a global innovation network. Drawing on extensive research and real-life company examples, they walk you through a set of practical frameworks for acquiring and integrating innovation-critical knowledge from multiple sources. You’ll learn to optimize your innovation footprint, improve communication and receptivity, and enhance collaboration in order to succeed on a global scale.
Based on in-depth research within more than three dozen corporations—including Citibank, Essilor, GE, GlaxoSmithKline, HP Labs, HP Singapore, Nokia, Novartis, Shiseido, Siemens, Snecma, Synopsys, and Xerox—this book bridges theory and practice.
Managing Global Innovation
gives you the tools to harness critical expertise from around the globe—and channel it into your innovation programs.
