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Creating and Delivering Your Value Proposition
Cindy Barnes
Helen Blake
David Pinder
其他書名
Managing Customer Experience for Profit
出版
Kogan Page Publishers
, 2009-10-03
主題
Business & Economics / Management
Business & Economics / Marketing / General
Business & Economics / Sales & Selling / Management
ISBN
0749458593
9780749458591
URL
http://books.google.com.hk/books?id=8d73CPt_khwC&hl=&source=gbs_api
EBook
SAMPLE
註釋
In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments.
Creating and Delivering your Value Proposition
provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples,
Creating and Delivering your Value Proposition
is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.