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Business Cases
Patrick Siegfried
其他書名
Internationalisation Strategies in Global Player Companies
出版Akademische Verlagsgemeinschaft München, 2014-10-01
主題Business & Economics / Accounting / General
ISBN39609135329783960913535
URLhttp://books.google.com.hk/books?id=8gV5DwAAQBAJ&hl=&source=gbs_api
註釋These case studies are written from students at the Universities of Applied Sciences Mannheim (No. 1-10) and Offenburg (No. 11-13) as part of the course "International Management" and "International Trade". In these case studies of international companies their development orientation are presented. Subsequently, the market situation, as well as the strengths and weaknesses are presented. In conclusion, the main points are summarized and some working questions can be used for further work.