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The Brand Management Audit
Don KnightNorman Hart
其他書名
A Six-step Approach to Evaluating the Business Performance of Any Brand - and Its Importance to Your Company
出版CSP, 2000
ISBN19024337269781902433721
URLhttp://books.google.com.hk/books?id=8jzGAAAACAAJ&hl=&source=gbs_api