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Segmenting the Mature Market
Carol M. MorganDoran J. Levy
其他書名
Identifying, Targeting, and Reaching America's Diverse, Booming Senior Markets
出版American Demographics Books, 1996
主題Business & Economics / Marketing / Research
ISBN09368894119780936889412
URLhttp://books.google.com.hk/books?id=8kFaAAAAYAAJ&hl=&source=gbs_api
註釋"People over age 50 account for 43 percent of all U.S. households and half of all discretionary income. The authors break down the market into segments based on attitudes, lifestyles, financial status, shopping patterns, media usage, and other demographic and psychographic factors. Learn how seniors spend their money, who is retiring, and who is returning to work. Discover their health-care concerns and enormous political influence."--Amazon.com viewed Mar. 2, 2023.