Now available in a fully revised and updated sixth edition, Sport Management: Principles and Applications tells you everything you need to know about the contemporary sport industry.

Covering both the professional and nonprofit sectors, and with more international material than any other introductory sport management textbook, it focuses on core management principles and their application in a sporting context, highlighting the unique challenges of a career in sport management. The book contains useful features throughout, including conceptual overviews, guides to further reading, links to important websites, study questions, and up-to-date case studies showing how theory works in the real world. It covers every core area of management, including:

• Strategic planning
• Human resource management
• Leadership and governance
• Marketing and sponsorship
• Sport and the media
• Sport policy
• Sport law

The sixth edition includes expanded coverage of key contemporary issues, including integrity and corruption, digital business and technology, and legal issues and risk management.

With useful ancillary material for instructors, including slides and case diagnostic exercises, this is an ideal textbook for first- and second-year students in sport management degree programs and for business students seeking an overview of applied sport management principles.