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Marketing on the Internet
Judy StraussRaymond Frost
其他書名
Principles of Online Marketing
出版Prentice Hall, 1999
主題Business & Economics / Advertising & PromotionBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / E-Commerce / Digital MarketingComputers / Internet / GeneralComputers / Online Services
ISBN01301058569780130105851
URLhttp://books.google.com.hk/books?id=901EAAAAYAAJ&hl=&source=gbs_api
註釋This book discusses the tools and techniques being used today to harness the vast marketing potential of the Internet. It discusses the Net (1) for new products and services, (2) as both direct and indirect distribution channel, and (3) for marketing communications such as advertising, sales promotions, public relations and lead generation.