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THE EMERGENCE OF MARKETING IN THEOLOGICAL SEMINARIES (SEMINARIES).

出版	University of MICHIGAN, 1991
URL	http://books.google.com.hk/books?id=910eAQAAMAAJ&hl=&source=gbs_api

註釋Enrollments in graduate theological schools declined during the decade of the 1980s, leading many seminary administrators to consider the application of marketing concepts to their institutions. This study surveyed the chief academic officers of the two hundred members, candidates, and associate members of the Association of Theological Schools in the United States and Canada (ATS) in order to discover the practice of marketing in these schools as well as the processes which led to these practices. The