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Brands & Advertising
Giep Franzen
其他書名
How Advertising Effectiveness Influences Brand Equity
出版Admap, 1999
ISBN18411604239781841160429
URLhttp://books.google.com.hk/books?id=99UJAQAAMAAJ&hl=&source=gbs_api
註釋A comprehensive examination of the research methods now available to help agencies and advertisers develop more effective advertising.