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Internet Marketing and Big Data Exploitation
I. Chaston
出版Springer, 2015-02-11
主題Business & Economics / Marketing / GeneralBusiness & Economics / International / GeneralBusiness & Economics / Production & Operations ManagementBusiness & Economics / Public RelationsBusiness & Economics / GeneralBusiness & Economics / E-Commerce / GeneralBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Advertising & PromotionBusiness & Economics / Research & DevelopmentBusiness & Economics / Economics / General
ISBN11374889649781137488961
URLhttp://books.google.com.hk/books?id=9EsTBwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.