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Operations Management
David A. CollierJames R. Evans
其他書名
Goods, Services and Value Chains
出版Thomson South-Western, 2005-07
主題Business & Economics / ManagementBusiness & Economics / StatisticsBusiness & Economics / Production & Operations Management
ISBN03242370499780324237047
URLhttp://books.google.com.hk/books?id=9HcyAAAACAAJ&hl=&source=gbs_api
註釋This exciting new textbook provides exceptional coverage of the essential topics taught in a modern operations management course. It's highly current coverage includes contemporary and relevant service theory and applications, and appropriate manufacturing applications and theory are included where relevant. The book's modern/strategic approach addresses OM from a cross-functional perspective, which views operations as linked to all other functional areas of an organization, such as marketing and finance, etc. The strategic approach takes into consideration the integration of technology and how it changes the way a firm operates. Recognition of this current trend is the main differentiating factor for this Collier/Evans text. The book provides equal coverage of manufacturing and services theory and applications, while placing an emphasis on the integration of the value chain.