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General Aviation Marketing and Management

Alexander T. WellsBruce D. Chadbourne

出版	Krieger Publishing Company, 1994
主題	Transportation / Aviation / Commercial
ISBN	08946488459780894648847
URL	http://books.google.com.hk/books?id=9KIeAQAAMAAJ&hl=&source=gbs_api

註釋

An introduction to the principles of marketing and management as applied to the general aviation industry. The text explores the motivations and chracteristics unique to each market for general aviation aircraft and the importance of the Fixed Based Operator in the marketing process.