登入選單
返回Google圖書搜尋
Cities for Sale
Staci M. Zavattaro
其他書名
Municipalities as Public Relations and Marketing Firms
出版State University of New York Press, 2013-04-29
主題Political Science / Public Affairs & AdministrationPolitical Science / American Government / LocalPolitical Science / Public Policy / GeneralBusiness & Economics / Marketing / General
ISBN14384468379781438446837
URLhttp://books.google.com.hk/books?id=9MqmomfrS88C&hl=&source=gbs_api
EBookSAMPLE
註釋Today's cities are competing with each other on many levels—for our business, for our residency, for our tourism dollars, for our employment, and much more. Especially in light of market models of governance seeping into the public sector, it has become both necessary and prudent for city staff to undertake place promotion to attract many potential stakeholders. In Cities for Sale, Staci M. Zavattaro reveals that cities are increasingly acting like private-sector public relations and marketing firms in scope, value, and practice. To promote their cities, public administrators are embracing tactics such as branding, media relations, in-house publication, and the use of volunteers or outside organizations as PR surrogates. This shift in communication patterns from providing public information to city self-promotion has, Zavattaro argues, both positive and negative implications for democratic governance and citizen participation.