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Principles of Marketing with Consumer Behaviour: a European Perspective
Frances BrassingtonMichael R. SolomonSiren AskegaardGary Bamossy
出版Pearson Education, Limited, 2003-09-11
主題Business & Economics / Marketing / ResearchBusiness & Economics / Sales & Selling / General
ISBN058283290X9780582832909
URLhttp://books.google.com.hk/books?id=9N6rPAAACAAJ&hl=&source=gbs_api
註釋This great value multipack contains Brassington and Pettitt: Principles of Marketing (0273657917) and Bamossy: Consumer Behaviour Euro Edition (027365182x).