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Goldilocks on Management
Gloria G. MayerThomas R. Mayer
其他書名
27 Revisionist Fairy Tales for Serious Managers
出版AMACOM, 1999
主題Business & Economics / Management
ISBN08144048129780814404812
URLhttp://books.google.com.hk/books?id=9RptQgAACAAJ&hl=&source=gbs_api
註釋Fairy tales have been handed down from generation to generation, from culture to culture. This volume creates a whole new audience for these magical, entertaining tales - businesspeople. It revises classic fairy tales to reveal the illuminating management principles they contain. Readers will learn sales and negotiation strategies from Goldilocks herself; how to handle consultants from the Pied Piper; rumour control techniques from Chicken Little; and more. Each fairy tale is followed by a business lesson, applications of the tale for serious managers, and a case study that parallels the story.