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GLOBAL
Mike Peng
出版Cengage Learning, 2009-10-27
主題Business & Economics / Management
ISBN03245607029780324560701
URLhttp://books.google.com.hk/books?id=9VAHlAEACAAJ&hl=&source=gbs_api
註釋Created through a student-tested, faculty-approved review process with feedback from both students and faculty, GLOBAL is an engaging and accessible solution designed to accommodate the diverse lifestyles of today's learners. GLOBAL takes a strategic and truly global approach as it answers the pressing question, What determines the success and failure of firms around the globe? This up-to-date presentation from renowned international instructor, researcher, and consultant Dr. Peng uses an inviting, conversational style to introduce the reader to the inner workings of actual global companies throughout the world. Engaging examples, interactive applications, and brief cases prompt the reader to think independently, master their critical-thinking skills, and view today's business challenges from a global perspective. Comprehensive teaching and learning support encourages students to view business today through the eyes of a true world citizen.
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