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From Dynasties to Dotcoms
Carol Kennedy
其他書名
The Rise, Fall and Reinvention of British Business in the Past 100 Years
出版Kogan Page Publishers, 2003
主題Business & Economics / GeneralBusiness & Economics / International / GeneralBusiness & Economics / Marketing / GeneralBusiness & Economics / Industries / GeneralHistory / General
ISBN07494412759780749441272
URLhttp://books.google.com.hk/books?id=9XL5nk5D6woC&hl=&source=gbs_api
EBookSAMPLE
註釋A roller-coaster ride through the decades in a candid view of the major players and landmarks of 20th-century British business.;Published to commemorate 100 years of the Institute of Directors, the book takes in the birth of key companies and the launch of important brands, with profiles of business movers and shakers along the way. It covers everything from the family firms of the early 1900s, to the growth of consumer society; from "Swinging London" and the new businesses it spawned, to the Thatcherite revolution of the 1980s and the emergence of business "heroes" like Richard Branson, Sir John Harvey-Jones and Anita Roddick. Moving onto the modern themes of globalization, the digital revolution and dotcom mania, the book closes with a look at what the future holds.