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The 8 Steps to Strategic Success
Gerben van den BergPaul Pietersma
其他書名
Unleashing the Power of Engagement
出版Kogan Page Publishers, 2014-01-03
主題Business & Economics / ManagementBusiness & Economics / Decision-Making & Problem SolvingBusiness & Economics / Strategic Planning
ISBN074946920X9780749469207
URLhttp://books.google.com.hk/books?id=9c9ZAgAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋All organizations recognise the importance of strategy creation and execution: strategy is the process of developing the corporate future. Unfortunately, it often doesn't generate the required results. This book presents a new 8-step process for creating a strategy that really delivers. For each step, the book describes the key parts of the process, shows how to avoid the potential pitfalls, and points to the most useful strategic models and frameworks. Readers can see the process in action by following the intriguing case study that unfolds throughout the book. One of the critical determinants of strategic success is to see strategy not just as planning but as a process that involves dialogues with multiple stakeholders, both within and outside the company. This concept is integrated into every phase of the 8-step approach and is at the heart of its effectiveness in creating strategy that delivers in practice.