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Effective Marketing
William G. Zikmund
Michael D'Amico
Patricia Browne
Denton Anthony
Linda Donville
Jennifer Monk
出版
Nelson Education Limited
, 2007-11-22
主題
Business & Economics / General
Business & Economics / Marketing / General
ISBN
0176414975
9780176414979
URL
http://books.google.com.hk/books?id=9f-OPwAACAAJ&hl=&source=gbs_api
註釋
Using examples from the world of entertainment, the First Canadian Edition of Effective Marketing will explore Canada's impact on marketing both at home and abroad in a dramatic and captivating way. Effective Marketing explains how marketers can gain competitive advantage through information technology and adapting to the world of rapid change with products and events that are now launched simultaneously around the globe.