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Google圖書搜尋
Introduction to Marketing
Johan Wilhelm Strydom
Johan Abraham Reinart Botha
M.C. Cant
出版
Welsh Office
, 1998-02
ISBN
0702143723
9780702143724
URL
http://books.google.com.hk/books?id=9g64PQAACAAJ&hl=&source=gbs_api
註釋
The focus of this text is on practical examples illustrating the everyday application of marketing in South Africa. The book adopts a step-by-step approach to the subject and self-evaluation is encouraged at the end of each chapter to help readers test their understanding.
