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Formulation, Implementation, and Control of Competitive Strategy
John A. Pearce
Richard Braden Robinson
出版
Irwin/McGraw-Hill
, 2000
主題
Business & Economics / Management
Business & Economics / Strategic Planning
ISBN
0072333235
9780072333237
URL
http://books.google.com.hk/books?id=9krwAAAAMAAJ&hl=&source=gbs_api
註釋
Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter text-only book. Formulation, Implementation, and Control of Competitive Strategy is the softcover, text-only version of Pearce and Robinsons STRATEGIC MANAGEMENT. Pearce and Robinson presents a unique pedagogical model created by the authors. Instructors who desire quantitative analysis will like the financial data available here. The new, strong coverage of Business Week material provides a currency and uniqueness to the text.
