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The Marketing Blueprint
Christine Ennew
其他書名
Business Blueprints
出版Wiley, 1993-05-07
主題Business & Economics / Sales & Selling / GeneralBusiness & Economics / Advertising & Promotion
ISBN06311871549780631187158
URLhttp://books.google.com.hk/books?id=9qdhQgAACAAJ&hl=&source=gbs_api
註釋This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles.