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PRESS VS. PR - 2 SIDES OF THE SAME COIN
Shireen Jabry
出版Lulu.com, 2013-04-20
主題Performing Arts / General
ISBN12913923869781291392388
URLhttp://books.google.com.hk/books?id=9rKmCQAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋The Press refer to PR as ""going over to the dark side."" Why? Why are the Press & PR sometimes at each other's throats? After 318 years of enjoying a completely free press law in england, what happened and why did the house of parliament pass a law targeted at the press? What will this mean to the Middle East especially countries like UAE and cities like Dubai? This book focuses on interviewing some of today's most reputable internationally acclaimed persona's, in the hope that they'd shed some light on this matter and other matters that were of great importance in 2007 at Dubai's PR Congress, a Congress that was launched with the guest speaker Alastair Campbell... Interviews with the likes of Max Clifford, Adrienne Lawler, The Honorable Mary Jo jacobi, Simon Walker and etc, make this book a compelling read!