Written for an author, by an author, this is an unofficial definitive guide to increasing your book sales at Google Play Books. It covers:

Everything we know about Google Play Bookstore’s algorithms and two key projects that tell us where they’re going algorithmically

The Google Points program and why it matters to authors, plus how to attract readers using it

Why search engine optimization (SEO) truly matters for selling books on Google Play and what specifically you should do

How the Google Play Books algorithms work on both the storefront and the app

Why Google is doubling down on the concept of series

My thoughts on Google’s advertising platform and how I suspect it will become important in selling books in the future

What to know about pre-orders, metadata, and pricing at Google Play Bookstore