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Marketing

David Mercer

出版	Wiley, 1996-02-05
主題	Business & Economics / Sales & Selling / GeneralBusiness & Economics / Advertising & Promotion
ISBN	06311963829780631196389
URL	http://books.google.com.hk/books?id=9tGGh6XlCDQC&hl=&source=gbs_api

註釋

Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.