登入選單
返回Google圖書搜尋
其他書名
Real People, Real Choices
出版Pearson Prentice Hall, 2006
主題Business & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / General
ISBN01314496809780131449688
URLhttp://books.google.com.hk/books?id=9uRYoUbiIbcC&hl=&source=gbs_api
註釋This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companiesevery day.Learners will come to understand that marketing is aboutcreating valuefor customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world.A five-part organization covers making marketing value decisions,identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition.For individuals interested in a career in marketing.