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Strategies for Growth of a Family Business Operating in the Macedonian Wine Industry

出版	Emerald Group Publishing Limited, 2016
URL	http://books.google.com.hk/books?id=9vrdswEACAAJ&hl=&source=gbs_api

註釋One of the first private wineries in Republic of Macedonia, a developing country which entered market economy in the end of 1990s, has successfully been using the advantages of good soil and weather conditions to provide opportunity for excellent wine making. After almost 20 years of blazing a successful entrepreneurial trail built on innovation, strict quality control, brand building and close family hands-on management, the market soon became too small; thus, internationalization was the next logical step. This case provides local and global data on the wine industry, the Mac Wine facts and figures and financial data to help answer the questions about its future management and marketing strategies and the ownership transition.