Bringing together some of the world’s leading thinkers, academics and professionals to provide practitioners, students and academicians with comprehensive insights into implementing effective service innovation. This book presents service innovation as a complex concept that exists and occurs at a systemic level, and across various service verticals – health, education, tourism, hospitality, telecommunications, retail. Addressing contemporary issues in service innovation it encompass both conceptual and applied contributions.

Featuring a select number of case studies across several growth service industries, this book also includes examples of failed service innovation attempts in order to demonstrate a balanced view of the subject and to make clear the pitfalls to be avoided.

Culminating in a suggested step-by-step guide to enable service organization’s managers to understand and implement the concepts of service innovation and manage its evolutionary processes effectively, this book will prove a valuable resource to a wide-reaching audience including researchers, practitioners, managers, and students who aspire to create a deeper scientific foundation for service design and engineering, service experience and marketing, and service management and innovation.