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Integrating Marketing, Manufacturing and Physical Distribution
出版John Wiley & Sons, 1985-10-02
主題Business & Economics / GeneralBusiness & Economics / ManagementBusiness & Economics / Marketing / GeneralBusiness & Economics / DistributionBusiness & Economics / Logistics & Supply Chain
ISBN04718126179780471812616
URLhttp://books.google.com.hk/books?id=9y1owOW4d-4C&hl=&source=gbs_api
EBookSAMPLE
註釋Logistics, the management of materials from suppliers through manufacturing and distribution to the ultimate consumer, has received universal attention in recent years. New technologies and methods have revolutionized how companies manage their operations and their relations with customers and logistics is at the heart of many of these changes. This book provides a comprehensive, integrated overview of logistics system theory and practice. It maps out the connections among the various areas of logistics, and shows how each contributes both to the logistics system and to the firm as a whole. It features a framework for systems analysis that aids in identifying work areas requiring improvement, and there are new approaches to multi-location inventory planning and strategic logistics planning. Reflecting today's global market, Modern Logistics Management includes coverage of international logistics issues. Practical summaries of recent manufacturing and logistics technologies - with discussions of likely future directions in logistics, retailing, wholesaling and transportation - help you prepare for tomorrow.