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Google圖書搜尋
Fight For Public Health
Simon Chapman
D. Lupton
其他書名
Principles & Practice of Media Advocacy
出版
Wiley
, 1994-10-20
主題
Medical / Public Health
Medical / General
ISBN
0727908499
9780727908490
URL
http://books.google.com.hk/books?id=A3-jQgAACAAJ&hl=&source=gbs_api
註釋
The work explores the field of public health advocacy from the twin perspectives of the sociology of news production and public health activism. The second section offers an A-Z of strategies for gaining media attention, with many entries illustrated by case histories. Covering theory and practice, the guide is intended for public health and community medicine workers, community health action groups, and students of mass communication, media studies or public health.