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How Sports Media Grew Up, Sold Out, and Got Personal with Billions of Fans
出版U of Nebraska Press, 2024
主題LANGUAGE ARTS & DISCIPLINES / JournalismSPORTS & RECREATION / History
ISBN14962393509781496239358
URLhttp://books.google.com.hk/books?id=A8T3EAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋"In Game On, David Bockino examines pivotal sports stories with a fan's enthusiasm and an eye for detail, exploring the important business and technological innovations as well as the societal shifts that coincided. He also surveys the present moment, one of uncertainty and unprecedented change, with the pandemic, fantasy sports, globalization, newly legalized gambling, and the fragmentation of traditional fan bases"--