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Corporate Social Responsibility
C. V. BaxiAjit Prasad
其他書名
Concepts and Cases : the Indian Experience
出版Excel Books India, 2005
主題Business & Economics / Business EthicsBusiness & Economics / International / General
ISBN81744644929788174464491
URLhttp://books.google.com.hk/books?id=AB_u44-xJOUC&hl=&source=gbs_api
EBookSAMPLE
註釋In the contemporary debate on the modern corporation and its impact on the economy, society and nation, the focus has shifted from growth with only profitability to growth with sustainable development, which includes the stakeholders. While there is considerable debate on the corporations' obligations to civil society in the Western world, in the developing countries the debate is sporadic; the present publication is an effort to initiate a nationwide discourse on the concepts and practices of corporate social action in India.The book is divided in two sections; section one contains papers, which analyze the conceptual framework of Corporate Social Responsibility. The unique feature of this book is the case studies on different aspects of CSR presented in section Two. The cases focus on such segments as education, healthcare and environment, among others. It is for the first time that under the aegis of UNDP-CII-AICTE-MDI the business schools in the country participated in preparing cases from various industries focusing on the process and decision making content implicit in the introduction, implementation, and evaluation of various facets of Corporate Social Responsibility. The cases are illustrative and they will help in identifying further areas of research. The teaching notes have been developed by the individual authors, and will be available on request.