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Portfolio Management for New Products
Robert G. Cooper
Scott J. Edgett
Elko J. Kleinschmidt
Michael G. DeGroote School of Business
出版
Michael de Groote School of Business
, 1997
主題
Business & Economics / Investments & Securities / Portfolio Management
ISBN
0920603130
9780920603130
URL
http://books.google.com.hk/books?id=ADSdPwAACAAJ&hl=&source=gbs_api
註釋
The definitive guide on how to manage your company's product portfolio for maximum long-term growth-fully updated and expanded.