What can the Match Your Strategies for Brilliant Performance book do for you? You can use the secrets in this book to become an effective strategic thinker, practitioner and scholar. The book can help you to understand the right strategic match and tackle the really important challenges you face in developing strategies and putting them into action. If you are ambitious, you can use the great strategic message in this book to achieve brilliant performance and shape your organization’s future.

The book has its own strategic advantage. It is easy to read without dumbing down its strategic idea. It is simple to use but is still based on a core set of intelligent strategic foundations to deliver success in a competitive world. Spanning seven chapters, the book covers topics such as an introduction, theory, perspective and approach, organizational performance, competitive strategy, market orientation, excellent strategic match model and strategic message for decision-makers.

The book presents contents in an accessible manner, accompanied by local and global examples and scenarios. Each chapter starts and ends with strategic quotes and summary. The book can help students who are studying strategy as part of a course or degree. It is also useful for practitioners and general readers who seek essential knowledge on strategic management.