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Transnational Management
Christopher A. Bartlett
Sumantra Ghoshal
出版
McGraw-Hill Education
, 2000-10
主題
Business & Economics / International / General
ISBN
0072474564
9780072474565
URL
http://books.google.com.hk/books?id=AE2RPwAACAAJ&hl=&source=gbs_api
註釋
This combination of text, Harvard and London Business School cases, and readings present the best of current research and thought on the global business environment. Both Bartlett and Ghoshal are recognized as leading scholars on global strategy and organization. The text focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett and Ghoshal make a distinction between "Transnational Management" and International or Multinational Management.
