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Responding to Scrutiny Surrounding Its Initial Public Offering
出版SAGE Publications Limited, 2005
ISBN15264061289781526406125
URLhttp://books.google.com.hk/books?id=AFFWswEACAAJ&hl=&source=gbs_api
註釋Since deciding to go public, Googles once lauded unique and innovative culture has become problematic for the former internet start-up. Unorthodox management practices, lack of corporate governance, increased competition, and regulatory issues hobbled Googles IPO and continue to plague the company. Additionally, Googles policy of secrecy leaves its stakeholders with no guidance as to future plans to confront their concerns. Despite its rising stock price since going public, these problems cast doubt on Googles future business viability. CEO Dr. Eric E. Schmidt and Corporate Marketing VP Cindy McCaffrey must decide how to proceed in the face of mounting criticism and lurking competition.