登入選單

返回Google圖書搜尋

Postmodern Consumer Research

Elizabeth Caldwell Hirschman

出版	SAGE, 1992
ISBN	14833259469781483325941
URL	http://books.google.com.hk/books?id=AFtCAQAACAAJ&hl=&source=gbs_api

註釋

The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. The authors of this book examine the philosophies and methods of consumer research both objectively and subjectively.