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Market Design
Martin Bichler
出版
Cambridge University Press
, 2017-12-21
主題
Business & Economics / Economics / Microeconomics
Business & Economics / E-Commerce / General
Computers / General
Computers / Programming / Algorithms
ISBN
1107173183
9781107173187
URL
http://books.google.com.hk/books?id=AMk-DwAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
The digital economy led to many new services where supply is matched with demand for various types of goods and services. More and more people and organizations are now in a position to design market rules that are being implemented in software. The design of markets is challenging as it needs to consider strategic behavior of market participants, psychological factors, and computational problems in order to implement the objectives of a designer. Market models in economics have not lost their importance, but the recent years have led to many new insights and principles for the design of markets, which are beyond traditional economic theory. This book introduces the fundamentals of market design, an engineering field concerned with the design of real-world markets.