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Understanding Mass Communication
Melvin Lawrence DeFleurEverette E. Dennis
其他書名
A Liberal Arts Perspective
出版Houghton Mifflin, 1994
主題Language Arts & Disciplines / JournalismSocial Science / Media Studies
ISBN03956740429780395674048
URLhttp://books.google.com.hk/books?id=AQNZAAAAYAAJ&hl=&source=gbs_api
註釋At a level geared to intellectual development as well as to enjoyable reading, this is a text offering extensive coverage of the history and development of the various communications media. It incorporates a detailed examination of how they are shaped by economics and politics, and of the role that they play in society. The liberal-arts perspective has been strengthened for this fifth edition, which also includes new chapters on audience and the entertainment function of the media.