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Google圖書搜尋
The Great Wall Within Companies
Anabel Houben
Holger Sievert
Arne Westermann
其他書名
Why General Managers and Communication Responsible in Business Life Often Do Not Understand Each Other Processes
出版
SSRN
, 2011
URL
http://books.google.com.hk/books?id=AVfhzwEACAAJ&hl=&source=gbs_api
註釋
Note: This is the English translation of the article. The original article can be found in Chinese at http://ssrn.com/abstract=1022300 Since private enterprises in China are heading for global competition, the importance of corporate communications is constantly increasing. Traditionally, Chinese companies, especially state-owned enterprises, have not been enthusiastic in terms of exploring corporate communications. But the challenges of internationalization lead Chinese enterprises into new communication dimensions. This article analyses the wall that currently exists between management and communication in many Chinese companies, how it is being changed and broken down, and what still needs to happen.
