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The Oxford Handbook of Luxury Business
Pierre-Yves DonzéVéronique PouillardJoanne Roberts
出版Oxford University Press, 2022
主題Business & Economics / Business EthicsBusiness & Economics / International / GeneralBusiness & Economics / Marketing / GeneralBusiness & Economics / Strategic PlanningBusiness & Economics / Economics / GeneralBusiness & Economics / Industries / General
ISBN01909322289780190932220
URLhttp://books.google.com.hk/books?id=AZVREAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability.

The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.