登入選單
返回Google圖書搜尋
Storytelling in Organizations
Anna Linda Musacchio Adorisio
其他書名
From Theory to Empirical Research
出版Springer, 2009-08-20
主題Business & Economics / Strategic PlanningBusiness & Economics / ManagementBusiness & Economics / GeneralBusiness & Economics / Organizational BehaviorBusiness & Economics / Economics / GeneralBusiness & Economics / Consumer Behavior
ISBN02302717589780230271753
URLhttp://books.google.com.hk/books?id=AfJZCwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Storytelling in organizations is a notion that encompasses both the stories that the organization produces and the ones told by its members. It provides both an in-depth treatment of the literature on narratives, stories and storytelling and an extensive empirical case from an American banking institution.