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Google圖書搜尋
Tour Design, Marketing, and Management
James M. Poynter
出版
Regents/Prentice Hall
, 1993
主題
Business & Economics / Management
Business & Economics / Industries / General
Business & Economics / Industries / Hospitality, Travel & Tourism
ISBN
0132053454
9780132053457
URL
http://books.google.com.hk/books?id=AfqaQAAACAAJ&hl=&source=gbs_api
註釋
An overview of the design operation and the marketing of tours, including the role of the tour operator, pricing, one-day tours, itinerary development, business management, tour vendors, multi-day and multi-destination international tours. Case studies illustrate reasons for success or failure.
