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Personalization
Patricia A. Sorce
其他書名
Data-driven Print and Internet Communications
出版RIT Cary Graphic Arts Press, 2009
主題Business & Economics / Marketing / DirectComputers / Business & Productivity Software / DatabasesTechnology & Engineering / Technical & Manufacturing Industries & Trades
ISBN19333604029781933360409
URLhttp://books.google.com.hk/books?id=AhOTQAAACAAJ&hl=&source=gbs_api
註釋Patricia Sorce is the administrative chair of the Rochester Institute of Technology School of Print Media and co-director of the RIT Printing Industry Center. This book, the fourth volume in the Printing Industry Center Series, serves as a follow up to Dr. Sorce's previous book, Data-Driven Print, published in 2006. Here, she documents the importance of utilizing personalization and custom communication techniques, and identifies the best practices, best prospects and associated business models for delivering top value to printing clients. In addition, several case studies provide real-world examples of this evolving industry.