登入選單
返回Google圖書搜尋
Putting Auction Theory to Work
Paul Robert Milgrom
出版Cambridge University Press, 2004-01-12
主題Business & Economics / GeneralBusiness & Economics / Economic HistoryBusiness & Economics / Finance / GeneralBusiness & Economics / Economics / MicroeconomicsBusiness & Economics / Industries / RetailingBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Economics / GeneralBusiness & Economics / Business MathematicsMathematics / General
ISBN05215367239780521536721
URLhttp://books.google.com.hk/books?id=AkeHTU7XW4kC&hl=&source=gbs_api
EBookSAMPLE
註釋Providing a comprehensive introduction to modern auction theory and its important new applications, this book is written by a leading economic theorist whose suggestions guided the creation of the new spectrum auction designs. Aimed at graduate students and professionals in economics, the volume provides the most up-to-date analysis of traditional theories of "optimal auctions" as well as newer theories of multi-unit auctions and package auctions, and shows by example how these theories are used. It explores the limitations of prominent older designs, such as the Vickrey auction design, and evaluates the practical responses to those limitations. Paul Milgrom is the Leonard and Shirley Ely Professor of Humanities and Sciences and Professor of Economics, Stanford University. He is the author of more than sixty articles and co-author of the influential textbook, Economics, Organization and Management (Prentice Hall, 1992). Professor Milgrom is a pioneer in the economic theory of auctions and co-designer of the simultaneous, multiple round auction that the FCC adopted for selling radio spectrum licenses.

Visit the author's website for instructor resources.